Real (Also known as or stylized as Real,-), is a chain of European hypermarket stores. In 2010, Real's Poland stores ran a promotion that featured the Megatrip series of Gogo's figures. For every 12 euro spent, a customer would receive one free Gogo.
Real Poland- Megatrip Gogo's
Client: Real Poland
Product: Gogo's Megatrip and Mega Gogo's
Country: Poland
The Challenge: Real Poland wanted to promote sales in it's supermarkets and create a brand loyalty campaign that would have an immediate impact on sales. It chose the toy collectible model for rewards, based on previous accomplishments of Gogo's campaigns.
The Solution: PPI Worldwide created a novel promotional Gogo's series instead of the typical loyalty mechanics whereby consumers were given a Gogo's pack with each 12.5 Euro purchase. The campaign was supported by both the supermarket chain and four main supplier-sponsors using both TV advertising and a dedicated Gogo's site created by PPI’s website platform to drive demand.
Result: Sales were impacted positively and the inventory was exhausted 10 days before the campaign's end.
