C1000

C1000 was a Dutch supermarket chain. Founded on April 1, 1977, as of the end of 2008 the chain had 374 stores and employed 32,000 people. Its market share was 13.2% and growing.

The supermarket chain operates in a rather unique manner for a supermarket using the franchise system. C1000 focus for growth is primarily on trying to be the cheapest supermarket.

C1000 often finds itself in competition with Albert Heijn the largest Dutch supermarket chain. C1000's early marketing campaigns were largely about emphasising Albert Heijn's bad points. Until 2008, C1000's parent company Schuitema was owned by Royal Ahold for 73%, Albert-Heijn's parent company.

The chain was acquired by Jumbo Supermarkten in 2011. All C1000 stores were rebranded as Jumbo stores on July 18, 2015, ending operations after nearly 40 years.

Gogo's[]

C1000 has given away four different Gogo's series. In the Netherlands, these sets could only be obtained at their stores.

These four sets of Gogo's include a special series consisting of the first 40 Megatrip characters in 2009, the Foot series in 2010 (released as "Voetbal"), the Cool series in 2011, and the X-Gogo's in 2012. While the first three promotions included characters from international sets sold in retail stores (and through other promotions) around the world, the X-Gogo's set was brand new and was only ever released at C1000 stores.

There was a precious metal gold Tsu figure that was ultra-rare in the first C1000 promotion in 2009. If you were one of the first four people to pull her from a pack, you'd get to ride in a Gogo's limo, and over 2,000 packs from the promotion would be given to your school. Every year, the rule remained the same. You would get a Gogo for every 10 euro you spent. Kids would sit outside the store, asking customers if they have any Gogo's that they were willing to part with. In response to this, some stores made a rule banning children from begging for Gogo's.

Gallery[]

Links[]

C1000 Gogo's Website